Petrus Palmér
Founder & CEODesigner, entrepreneur and lover of the unexpected.
I’d like to think that the future does not belong to the numbers, facts or paragraphs that our parents wanted us to work with. It belongs to a different kind of mindset where inventiveness, empathy, story and meaning set the order of the day. Luckliy everybody is a designer. Viktor Papanek said; "all that we do, almost all the time, is design, for design is basic to all human activity”. I believe that to be true, and independently on culture or language, we can all understand the alchemy that happens when good things come together: the form, the touch, the use, it works, it looks beautiful, it feels good, and life is good.